THE GAME LIVES HERE
With new media deals taking effect this season, fans needed a simpler way to find and jump into live games.

Our campaign reframes the NBA App from just a content hub into fan’s front door to the league and their quickest path into the action. By highlighting features like Tap to Watch, 24/7 live programming, and our unprecedented access, we show how the App streamlines the live game journey and keeps fans connected to what’s happening across the league at all times.

ROLES: Creative Brief, NBA App Positioning and Messaging Strategy, Channel Strategy, Go To Market